Why you Don’t Need a Content-Based Wellness Platform in 2023

by | Sep 28, 2022

Why you Don’t Need a Content-Based Wellness Platform in 2023

Last year, the corporate wellness market was worth $51 billion.

Clearly, employers are willing to spend a lot of money on their employees’ health and well-being. Is their spending yielding good results, though?

One of the most popular corporate wellness tools — a content-based wellness platform — is not the best choice for employers that want to help employees achieve their goals. Instead, they should rely on a more tailored approach.

Read on to learn the benefits of customizable wellness programs and how to implement them.

What’s Wrong with a Content-Based Wellness Platform?

Are you on the fence about renewing your content-based wellness platform subscription? Are you wondering if you should invest in one for 2023?

Here are some reasons why you ought to reconsider:

Limited Goals/Solutions

The standard corporate wellness platform offers some personalization options regarding goal-setting, progress monitoring, etc. At the same time, though, there’s no guarantee your employees will be interested in pursuing common goals like taking more daily steps.

If the options offered by the platform don’t feel relevant, it’s unlikely your employees will actually utilize and benefit from it. 

Lack of Long-Term Motivation and Engagement

Some employees may also struggle to stay motivated and engaged long-term in a wellness plan that doesn’t interest or feel relevant to them.

Team members might be excited initially. As time goes on, though, their motivation will start to taper off.   

Higher Costs

Employee wellness platforms can be expensive, especially those with long lists of features or those that require you to pay a certain amount per employee.

If you’re on a tight budget, you might decide a wellness platform is not worthwhile, particularly if your employees don’t take advantage of or benefit from it. 

Time-Consuming Employee Management

Maby wellness platforms boast an array of features. The problem with complex tools, though, is that they can also make the progress monitoring and employee management processes more difficult.

Do you have extra time each day to evaluate employee performance, keep them motivated, and check in to see how they’re progressing toward their goals? If not, a comprehensive content-based wellness platform might not be a good investment. 

Why Are Tailored Wellness Programs Better?

A tailored wellness program can help you overcome these challenges and produce better results. The following are some specific benefits tailored programs provide:


A tailored wellness program allows you and your employees to set specific, relevant goals.

One employee might choose to take more steps during the day, one might go to bed 30 minutes earlier, and one might decide to meditate for five minutes per day.

Instead of requiring all your employees to work toward one goal that may or may not interest them, let them choose one they genuinely want to achieve. 

More Motivation and Engagement

When your employees work toward relevant goals, their chances of staying engaged and motivated in the company wellness program increase.

Employees are more likely to achieve their goals when engagement and motivation stay high. Healthier employees will also be more engaged and productive at work, making your wellness program more worthwhile.   

Lower Barrier to Entry

Many tailored employee wellness tools are easier to use than content-based wellness platforms. 

For example, an app like BetterYou is free to download and install on your smartphone. There’s little training required, meaning team members can set and start working toward their goals almost instantly. 

Better User Retention

The more consistent your employees are, the more likely they will achieve their goals and improve their health and wellness.   

Not only are tailored wellness tools easier to use, but they also have better user retention rates. In other words, your team members may be more inclined to stick to their goals and continue using their tailored wellness tool over a content-based wellness platform.

Lower Costs 

Finally, tailored wellness tools like the BetterYou app are more cost-effective than the standard content-based wellness platform.

It doesn’t matter if you’re working with a tight budget or if you just want to save money on your company’s wellness program. You can easily find affordable, customizable tools that also yield better results.

What to Look for in a Corporate Wellness Tool  

You’ve learned about the downsides of content-based wellness platforms and the upsides of personalized wellness tools. Now, let’s talk about what you should look for when shopping for a solution for your employers.

Here are some specific features to keep in mind during your search:

Ease of Use

Make sure the app or solution you’re considering is easy to download and start using.

For example, the less manual input it requires, the better. Automatic progress monitoring is also helpful, as it saves your employees from continually forgetting to check-in.  


Your employees all have different health and wellness goals. Look for a tool that lets them choose the objective that matters most to them and is most relevant to their lives.  

Positive Reviews

Read reviews from previous users before deciding on an app or tool. Do most people seem satisfied with their experience? Have their seen positive results?

Consider whether the tool has any research backing it, too. For example, H&R Block engaged ⅕ of its employee population after using BetterYou for just one week. 

Sufficient Privacy Practices

Look for solutions that value your privacy, too. Find out what data the tool collects and whether it’s linked to users’ identities.

This information can give you and your employees peace of mind and increase the likelihood they’ll want to use a particular tool. 

Help Your Employees Build Better Habits Today

Content-based wellness platforms provide some benefits, but they often fall short when helping employees set and stick to the wellness goals that matter most to them. That’s where customizable tools like BetterYou come in. 

BetterYou is the perfect choice for your company’s wellness program because it allows you and your employees to set wellness goals you care about achieving. Then, it works in the background to monitor progress and send personalized reminders.

Whether you want to walk more or get to bed earlier, BetterYou can help. Reach out today to learn more. 

Interested in learning more about how we can help your employee population improve their steps and sleep while reducing burnout?

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