How to Run a Corporate Wellness Program

by | Jan 31, 2023

Corporate Wellness Program, Group Fitness

Corporate wellness programs have become increasingly popular in recent years as companies seek to improve employee health, well-being, job satisfaction, and overall productivity. In fact, nowadays, 52% of U.S. companies offer wellness programs to their employees, and this number is only on the rise.

If you’re reading this blog, you’re most likely interested in creating and running your own corporate wellness program. So, how do you do so? Below I’ll explore the key components of a successful corporate wellness program and provide some tips on how to implement and run one effectively. Let’s get into it!

Tips on Running a Corporate Wellness Program

1. Define Your Goals

Before you begin, it’s really important to have a clear understanding of what you hope to achieve and accomplish with your wellness program. Are you looking to improve employee health, reduce absenteeism, or increase overall job satisfaction? What objective are you trying to obtain, and why? Having a well-defined goal will help guide both the design and the implementation of your program.

2. Engage Your Employees

Engagement is key to the success of any corporate wellness program, as programs aren’t effective when no one’s actually using them! Encourage your employees to get involved in your wellness program by gathering feedback on what they would and wouldn’t like to see in the program. Additionally, offer incentives for participation, such as discounts on gym memberships or wellness-related products, in order to increase engagement. 

3. Offer a Variety of Activities

It’s important to offer a variety of wellness activities in order to make your program appealing to different employees. People tend to gravitate towards different activities based on their interests, and since those vary for everyone, the more variety you can provide in activities, the better. This is especially true for larger companies who have a wide range of employees. Some examples of activities could include on-site fitness classes, health screenings, and nutrition workshops. 

4. Make it Accessible

Your corporate wellness program should be accessible to all employees, regardless of their schedule or location. Offer online resources, such as online fitness classes, in addition to in-person ones to accommodate all employees. Additionally, consider offering wellness activities during the work hours to make it easier for employees to participate and to increase employee engagement with one another. 

5. Measure and Evaluate

It’s important to regularly measure and evaluate the success of your corporate wellness program. This can be done through employee surveys or through tracking participant engagement. Use this information to continually improve upon and adjust your program. Listening to and observing your employees will be very beneficial in this step, as you’ll understand what they want to see in the wellness program.


Developing and running a well-designed corporate wellness program is by no means an easy task, but it does have lots of benefits, both to employees and to the employer. By utilizing these tips, you can effectively create and run a program that’s both tailored to the needs of your employees and that promotes healthy living in the workplace! 


If you’re interested in implementing a wellness program at your company, but don’t necessarily want to create and run your own, we’re here to help!

BetterYou is an app that prompts users to set goals and reach them on a weekly basis. It’s designed to give people their time back, rather than taking it away, and aims to help others prioritize what’s really important to them.

If you’re interested in learning more about BetterYou’s platform, please don’t hesitate to reach out by clicking the “Contact Us” button that’s located on our main page. We look forward to connecting with you!

Interested in learning more about how we can help your employee population improve their steps and sleep while reducing burnout?

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