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About the Author
Sean Higgins has been building companies over the past 11 years at the intersection of productivity and technology. After graduating with an MBA from the University of St. Thomas in 2014, Sean Higgins emerged as a key player in Minnesota, the Startup Capital of the North. Founder of St. Paul-based video startup ilos videos, he led impressive sales from $0-1 million in annual revenue and raised $3 million in capital.
It’s no secret that 90% of our free time is spent looking at screens, and the number is only growing. This led Sean to shift his focus to a new business venture that helps people ﬁnd more time for their wellness. In 2018, he launched BetterYou, a healthy habits companion that’s helped thousands of members focus on their health and achieve goals they care about.
Using AI and behavior design, the app provides goal setting in four holistic areas of wellness. If you fall oﬀ track, a gentle “nudge” reminds you to get back on track. Sean raised $4 million in seed ﬁnancing. Today, BetterYou has helped many organizations level up their population’s health, unlocking new levels of engagement and productivity. The same principles that drive BetterYou’s behavior design apply to anyone’s daily habits, and Better Habits bridges that gap.