BetterYou Privacy Policy

Last Updated: September 9, 2026

BetterTime Co., a Delaware corporation (“BetterTime,” “we,” “us,” or “our”), respects your privacy. This Privacy Policy explains what information we collect when you visit our website at www.betteryou.ai (the “Website”) or use the BetterYou mobile application and related services (together, the “Service”), how we use and share it, and the choices and rights you have.

The Service is intended for adults: you must be at least 18 years old and a U.S. resident to create an account.

1. Information We Collect

Information you provide.

• Account information: name, email address, password, phone number, and optional profile details such as age, gender, and profile photo.
• Goals and activity you log: the wellness pillars, goals, and habits you set up, manual activity entries, and check-ins.
• Journal entries and coaching conversations: entries you write in the in-app journal and messages you exchange with BetterBot, our AI coach.
• Social content: activity-feed posts, reactions, buddy and group interactions, and challenge participation.
• Communications: messages you send to our support team.

Health and fitness data (with your permission). If you connect a health platform, we collect only the data types you authorize:

• From Apple Health (HealthKit): steps, sleep, mindful minutes, exercise minutes, pushes, and wheelchair distance.
• From Google Health Connect: exercise sessions, sleep sessions, steps, and step cadence.
• From connected wearables and devices, where you link them.
• Motion and sleep estimation: on iPhone, with your permission, we use your device’s motion data to estimate sleep when no wearable is connected.

You can revoke health-platform permissions at any time in your device settings.

Screen-time and app-usage data (processed on your device). If you enable Focus features, app-usage information (on Android, via usage-access permission you grant; on iOS, via screenshots of your Screen Time summary that you choose to submit) is processed on your device to match usage against your goals. Raw screen-time and per-app usage data stays on your device and is not transmitted to or stored on our servers; only the resulting goal and habit records (for example, minutes counted toward a focus goal) sync to your account.

Location data (optional). If you opt into location-based goal check-ins, we use your device’s location to detect visits to places you designate (such as a gym). We record the resulting check-in events; we do not maintain a continuous history of your movements.

Information collected automatically. When you use the Service we collect device and technical information such as IP address, device model and operating system, app version, identifiers, crash and diagnostic logs, cookie information on the Website, and information about how you interact with the Service. We use this to operate, secure, debug, and improve the Service.

Purchase information. Subscriptions are processed by Apple, Google, or our payment processor. We receive transaction records (such as subscription status, product, and renewal state) but not your full payment card number.

Information from sponsoring organizations. If you join through an employer or other sponsoring organization’s program, we may receive enrollment information (such as your program eligibility or cohort) from links or codes provided by that organization.

2. How We Use Your Information

We use the information we collect to:

• provide and personalize the Service, including tracking progress toward your goals, computing scores and streaks, and running challenges and trials;
• power coaching features, including BetterBot conversations, daily briefings, journaling insights, and personalized recommendations;
• operate the Bolts rewards program, including calculating earnings, enforcing program limits, and fulfilling redemptions;
• protect the integrity of the Service, including detecting and responding to falsified or manipulated activity data, fraud, and abuse;
• process transactions and manage subscriptions and entitlements;
• communicate with you about the Service, including service messages and, with your consent where required, product news and offers (you can opt out of marketing at any time);
• provide customer support and respond to your requests;
• analyze usage in order to improve the Service, generally using aggregated or de-identified information; and
• comply with legal obligations and enforce our Terms of Service.

Health-platform data rules. Data received from Apple Health and Google Health Connect is used only to provide and improve the health and fitness features of the Service and for the purposes you authorize. We do not use Apple Health or Health Connect data for advertising or marketing, and we do not sell it or share it with third parties for their own purposes. We do not share it with any third party except service providers processing it on our behalf, and never without your permission where the platforms require it.

AI features. BetterBot and related features are powered by large-language-model services operated by our cloud AI providers. Content you share with these features (such as chat messages, journal entries, and relevant activity context) is processed by those providers on our behalf under contracts that restrict them from using your data for their own purposes.

No sale of personal data; no targeted advertising. We do not sell your personal information, and we do not share it with third parties for cross-context behavioral or targeted advertising.

3. When We Share Information

We share personal information only in the following circumstances:

• Service providers. We use third-party providers to operate the Service — including Google (Firebase and Google Cloud, for hosting, authentication, databases, analytics, and crash reporting), our AI providers, RevenueCat (subscription management), Branch (program enrollment links), Tango Card (gift-card fulfillment), and our payment processors. They may access personal information only to perform services for us and are obligated to protect it.
• Other users, at your direction. Social features share information (such as your name, avatar, activity events, reactions, and challenge standings) with the buddies, groups, and challenge participants you interact with.
• Sponsoring organizations — aggregated data only. If you participate through an employer or other sponsoring organization, that organization’s program administrators see aggregated, de-identified program statistics (such as overall participation and challenge results). We do not provide sponsoring organizations with your individual health or activity data.
• Reward fulfillment. When you redeem Bolts for a gift card, we share the information needed to fulfill the reward (such as your email address and the reward selection) with our fulfillment provider.
• Legal reasons. We may disclose information if we believe it is reasonably necessary to comply with a law, regulation, legal process, or governmental request; to enforce our agreements; or to protect the rights, property, or safety of BetterTime, our users, or the public.
• Business transfers. If BetterTime is involved in a merger, acquisition, financing, or sale of assets, personal information may be transferred as part of that transaction, subject to this Privacy Policy.

4. Data Retention and Deletion 

We retain your information for as long as your account is active or as needed to provide the Service. We may retain certain information after account closure where necessary to comply with legal obligations, resolve disputes, enforce our agreements, maintain program-integrity records, or as otherwise permitted by law, after which it is deleted or de-identified.

You can delete your account in the App or by contacting us at privacy@betteryou.ai. We will delete your account and associated personal data within thirty (30) days of receiving a verified deletion request, subject to the limited retention described above.

5. Your Privacy Rights

users. Regardless of where you live, you may request access to, correction of, or deletion of your personal information, or a portable copy of it, by contacting privacy@betteryou.ai or using the tools in the App.

U.S. state privacy rights. Depending on your state of residence (including under laws such as the Minnesota Consumer Data Privacy Act and similar laws in other states), you may have the right to: confirm whether we process your personal data; access it and obtain a portable copy; correct inaccuracies; delete it; opt out of targeted advertising, the sale of personal data, and certain profiling (as noted above, we do not sell personal data or engage in targeted advertising); obtain a list of the categories of third parties to which we have disclosed personal data; and question the result of certain profiling decisions. We will not discriminate against you for exercising your rights. To exercise any of these rights, contact privacy@betteryou.ai. We will respond within the time required by applicable law. If we decline a request, you may appeal by replying to our decision with the subject line “Privacy Appeal”; if your appeal is unsuccessful, you may contact your state attorney general.

Consumer health data. Some states (such as Washington and Nevada) provide additional rights over consumer health data. Where those laws apply, we collect and share the health-related data described in Section 1 only with your consent or as necessary to provide services you request, and you have the right to access it, have it deleted, withdraw consent, and receive a list of third parties with which it has been shared, by contacting privacy@betteryou.ai.

European Economic Area and United Kingdom. If you use the Service from the EEA or UK, we process your personal data on the legal bases of contract performance, your consent (which you may withdraw at any time), and our legitimate interests in operating, improving, and securing the Service where not overridden by your rights. You have the rights of access, rectification, erasure, restriction, objection, and portability, and the right to lodge a complaint with a supervisory authority.

Verification. We may need to verify your identity before fulfilling a request, and we will match requests to the information associated with your account.

6. Children’s Privacy

The Service is for adults 18 and older. We do not knowingly collect personal information from anyone under 18. Age signals provided by the app stores are used only to enforce our age restriction and are not stored. If you believe a person under 18 has provided us with personal information, contact us at privacy@betteryou.ai and we will delete it.

7. Security

We maintain administrative, technical, and physical safeguards designed to protect personal information, including encryption of data in transit (TLS) and at rest, access controls, and audit logging, and we maintain a SOC 2 attestation for the Service. No method of transmission or storage is completely secure, so we cannot guarantee absolute security; please protect your account credentials and notify us of any suspected unauthorized access.

8. International Transfers

BetterTime is based in the United States, and the Service is operated from the United States. If you access the Service from outside the U.S., your information will be transferred to, stored, and processed in the United States (and other countries where our service providers operate), where privacy laws may differ from those in your jurisdiction. Where required, we use appropriate safeguards for such transfers.

9. Third-Party Services and Links

The Service connects to third-party platforms you choose to link (such as Apple Health, Google Health Connect, and wearable services), and the Website may contain links to third-party sites. This Privacy Policy does not cover those third parties, and their handling of your information is governed by their own privacy policies. We encourage you to review them.

10. Automated Processing

We use automated systems to compute scores, personalize coaching, run matchmaking for trials, and detect activity-data anomalies. Significant decisions that affect you — such as final decisions on rewards forfeiture, account suspension for suspected abuse, or appeal outcomes — include human review. You may contest integrity-related decisions through the in-app appeals process or by contacting us.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date above and post the updated policy on the Website and in the App; for material changes we will provide additional notice (such as in-app notice or email) where required by law. Your continued use of the Service after an updated policy takes effect constitutes your acceptance of it.

12. Contact Us

For questions about this Privacy Policy, or to exercise any of your rights:

Edwin Melendez, Privacy Officer

BetterTime Co.

370 N Wabasha St, Saint Paul, MN 55102

Phone: 651-243-0525

Email: privacy@betteryou.ai