Privacy Policy

Dough Mobile Application
Last Updated: February 2025

1. Introduction

BetterTime Co. (“we,” “us,” or “our”) operates the Dough mobile application (the “App”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our App.
Please read this Privacy Policy carefully. By using the App, you agree to the collection and use of information in accordance with this policy. If you do not agree with the terms of this Privacy Policy, please do not access or use the App.

We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the “Last Updated” date of this Privacy Policy. You are encouraged to periodically review this Privacy Policy to stay informed of updates.

2. Information We Collect

We collect information that you provide directly to us when you create an account, use our services, or communicate with us.

Account Information:

Email address (required for account creation)
Phone number (required for account verification)
Apple ID or Google account information (if you choose to sign in using these services)
Nickname (chosen by you for display on leaderboards)
Avatar selection (chosen from pre-generated options)

Usage Information:

Learning module completion and progress data
Simulation game participation and scores
AI coach conversation history
Leaderboard rankings and statistics

Information Stored Locally on Your Device:

Budgeting tool data (stored only on your device, not transmitted to our servers)
App preferences and settings

Information We Do NOT Collect:

Bank account information or credentials
Credit card or payment information
Social Security numbers or government IDs
Actual financial transaction data
Location data
Contact lists or address books

3. How We Use Your Information

We use the information we collect for the following purposes:
Account Management:

To create and manage your account
To verify your identity through email and phone verification
To prevent fraud and enforce our one-account-per-user policy

Service Delivery:

To provide the financial wellness educational content
To track your progress through learning modules
To operate the weekly simulation game and maintain leaderboards
To provide AI-powered financial wellness coaching
To deliver rewards based on simulation game performance

Communication:

To send you verification emails and SMS codes
To notify you about changes to our services or policies
To respond to your inquiries and support requests

Improvement and Analytics:

To analyze usage patterns and improve our services
To identify and fix technical issues
To develop new features and content

4. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following limited circumstances:

With Your Consent:

When you explicitly authorize us to share information
Service Providers:
We use Google Cloud Platform (including Firebase) to host and operate our services. Your data is processed in accordance with Google’s privacy and security standards.
We use AI services through Google Cloud Platform to power the AI coach feature. Conversation context is processed to generate responses but is not used to train AI models.

Public Leaderboards:

Your nickname, avatar, and simulation game ranking are visible to other users on the leaderboard. No other personal information is displayed.

Legal Requirements:

We may disclose your information if required to do so by law or in response to valid requests by public authorities

Business Transfers:

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

Security Measures:

All data transmitted between the App and our servers is encrypted using TLS (Transport Layer Security)
Data stored in our databases is encrypted at rest using Google-managed encryption
Authentication tokens are securely managed through Firebase Authentication
Access to user data is restricted to authorized personnel only

Your Responsibilities:

Keep your account credentials confidential
Use a strong, unique password if using email/password authentication
Sign out of your account when using shared devices
Notify us immediately if you suspect unauthorized access to your account

Local Data Protection:

Budgeting data stored locally on your device is protected by your device’s native security features (iOS Data Protection, Android encryption)
We recommend enabling a device passcode or biometric lock for additional protection

6. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you services.

Retention Periods:

Account information: Retained while your account is active
Learning progress: Retained while your account is active
Simulation game history: Retained while your account is active
AI coach conversations: Retained while your account is active
Leaderboard data: Current week’s rankings displayed; historical rankings archived

After Account Deletion:

Most personal data is deleted within 30 days of account deletion
Email addresses are retained in a suppression list to prevent account re-creation (for fraud prevention)
Anonymized, aggregated data may be retained for analytics purposes
Backup copies may persist for up to 90 days before being purged

7. Your Rights and Choices

You have certain rights regarding your personal information:

Access and Portability:

You can access your account information through the App
You can request a copy of your personal data by contacting us

Correction:

You can update your nickname and avatar at any time through the App
Contact us to correct other account information

Deletion:

You can request deletion of your account through the App
Account deletion will remove your personal data from our active systems
Note: Email addresses from deleted accounts are retained to prevent re-registration (this supports fraud prevention and leaderboard integrity)

Opt-Out:

You can opt out of promotional communications by following the unsubscribe instructions in those messages

Do Not Track:

The App does not currently respond to “Do Not Track” signals

Contact Us:

To exercise any of these rights, contact us at help@betteryou.ai

8. Children’s Privacy

The App is intended for users aged 13 and older. We comply with the Children’s Online Privacy Protection Act (COPPA) and similar laws.

Age Requirements:

Users must be at least 13 years old to create an account
Users between 13 and 17 years old must have parental or guardian consent to use the App

Parental Consent:

By allowing a minor to use the App, parents or guardians consent to the collection and use of their child’s information as described in this Privacy Policy
Parents or guardians may review their child’s information, request deletion, or revoke consent by contacting us

Information from Children:

We do not knowingly collect personal information from children under 13
If we learn that we have collected personal information from a child under 13 without parental consent, we will delete that information promptly

Parental Rights:

Parents may contact us at help@betteryou.ai to:
Review their child’s personal information
Request deletion of their child’s account and data
Revoke consent for further collection of their child’s information

9. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

Right to Know:

You have the right to request information about the categories and specific pieces of personal information we have collected about you

Right to Delete:

You have the right to request deletion of your personal information, subject to certain exceptions

Right to Non-Discrimination:

We will not discriminate against you for exercising your privacy rights

Categories of Information Collected:

Identifiers (email, phone number, account IDs)
Internet or network activity (usage data, log data)
Inferences drawn from the above (preferences, characteristics)

We do not sell personal information as defined by the CCPA.

To exercise your California privacy rights, contact us at help@betteryou.ai with the subject line “California Privacy Request.”

10. International Users

The App is operated from the United States. If you are accessing the App from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States.

By using the App, you consent to the transfer of your information to the United States and the processing of your information in accordance with this Privacy Policy.

We comply with applicable data protection laws, including:

General Data Protection Regulation (GDPR) for users in the European Economic Area
Other applicable local privacy laws

If you are located in the European Economic Area, you have additional rights including the right to lodge a complaint with your local data protection authority.

11. Third-Party Services

The App uses the following third-party services:

Google Cloud Platform / Firebase:

Provides authentication, database, hosting, and analytics services
Privacy Policy: https://firebase.google.com/support/privacy
Google AI Services:
Powers the AI coach feature
Conversation data is processed to generate responses
Privacy Policy: https://cloud.google.com/terms/cloud-privacy-notice

Apple Sign In (if used):

Provides authentication services
Privacy Policy: https://www.apple.com/legal/privacy

Google Sign In (if used):

Provides authentication services
Privacy Policy: https://policies.google.com/privacy

We encourage you to review the privacy policies of these third-party services.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by:

Posting the new Privacy Policy in the App
Updating the “Last Updated” date at the top of this Privacy Policy
Sending you an email notification for material changes (if we have your email address)

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted.

Your continued use of the App after we post changes constitutes your acceptance of those changes.

13. Contact Us

If you have questions or concerns about this Privacy Policy or our privacy practices, please contact us:

BetterTime Co.
Email: help@betteryou.ai
We will respond to your inquiry within 30 days.